Roofing Company specializes in installing and repairing roofs. It employs a crew of licensed roofing contractors.


Shady roofing companies often avoid giving homeowners written estimates. They also tend to create a sense of urgency and demand that homeowners sign contracts immediately.

While some businesses don’t need an office location, they should hire an employee for clerical work. This helps prevent turnover.

Roofing companies can offer their customers a variety of certifications that demonstrate the quality of their work. These certifications can help homeowners feel confident and secure in their choice of roofing contractor. Some of these certifications include a roof inspection, a roof warranty and customer service. In addition to these, a roofing company should have the proper insurance coverage. Insurance is important because it helps to protect the business against any damages and injuries that may occur on the job. The insurance coverage should include workers’ compensation, general liability and personal injury.

Several states require roofing contractors to carry certain insurance policies. For example, in New York, roofing contractors must have at least four different types of insurance coverage: general liability, workers’ compensation, automobile and property. In addition, they must also carry a $15,000 surety bond. Having the right insurance coverage is essential for roofing contractors to keep their businesses running smoothly.

Some states require roofing contractors to hold a state license to perform a specific type of work. In Virginia, for instance, roofers need a state license in order to work on homes valued at more than $15,000. This requires passing a trade exam and having at least three years of experience.

Another important factor to consider when choosing a roofing company is whether they are certified by the manufacturer. This is important because the quality of the installation will directly affect the performance and lifespan of the roofing material. Certified contractors have the skills and expertise to install roofing products correctly, which can help ensure that they last for many years.

In addition to roofing services, some roofing companies also perform other home improvement projects, such as siding and window installations. Choosing a company with this type of versatility can save homeowners money and time by having one company take care of all their roofing needs.

Whether you’re selling your home or just looking for a new roof, a roofing certification can give you peace of mind and make the process more smooth. Roofing certifications are more in-depth than a regular home inspection and can provide buyers with detailed information about the condition of the roof. They can also help to reduce the cost of homeowner’s insurance.


As a roofing contractor, your website is a powerful tool for bringing in new customers. Its design and content must convey professionalism, expertise, and trustworthiness. A good website will feature a strong USP (unique selling proposition), a simple contact form, and a variety of useful information about roofing. It should also be responsive on both desktop and mobile devices.

Many potential roofers are apprehensive about working with unfamiliar contractors, and they’ll want to make sure you’re trustworthy before hiring you for a job. A great way to build trust is to display positive customer reviews and testimonials on your website. Adding video testimonials is even better, as it will provide an authentic feel to your site and increase your credibility. Roofing Giant, for example, uses video to boost its credibility and showcases their satisfied customers on its homepage.

A good roofing company website should have a clear navigation bar and a sticky menu that displays phone number and contact information no matter how far visitors scroll down the page. It should also have well-written, researched content that includes keywords that potential roofers are searching for. This will help your website rank higher in search engine results and will improve your SEO, which will result in more organic traffic.

Roofing companies should also limit the amount of fields on their contact forms. Consumers don’t want to fill out a long questionnaire that will waste their time. Likewise, it’s important to include an option for financing or to give your potential customers the ability to schedule an estimate online.

Aside from a website, other marketing tools that can be used by roofing companies are pamphlets and fliers. These are more traditional ways of promoting your business, but they can still be effective when done correctly. Make sure you have a unique selling point and incorporate it into your logo or slogan. This will ensure that you stand out from the competition and attract more customers.


A roofing company with excellent customer service makes it easy for homeowners to work with them. They offer regular communication through phone calls or emails and even handwritten notes to follow up with clients after the project has been completed, ensuring that their customers are satisfied with their services.

Roofing companies should also have an online presence on a variety of review platforms. This helps them build a solid reputation and show that they are legitimate businesses. Additionally, a diverse review portfolio can help them rank higher on Google search results.

Another great way to increase your reviews is through direct mail materials such as magazines. These can be distributed to your sphere of influence and keep you top-of-mind with them for years to come. Dataforma’s field service software can help your roofing company streamline this process, and you can see the results for yourself by requesting a free demo today!

Customer Service

Creating an effective customer service program is important to any roofing business. It helps to generate 3-5x more leads than other marketing strategies, and it doesn’t require a large investment. It can be as simple as offering a free gutter cleaning or $250 off the price of their next roof repair job to past customers who refer new clients to your business. Make sure to verbally encourage your customers to refer you, and include information about your referral bonus in your email signature, on your website, and in your other roofing marketing materials.

You can also utilize social media to drive customer referrals by sharing before and after pictures of roofing projects you’ve completed. Especially during the fall, when many homeowners need roofing services, this type of social media marketing can be extremely beneficial.

Another way to provide a high level of customer service is by providing educational content on your roofing company website. Whether it’s a blog post about common roofing problems, tips for choosing the right roofing contractor, or other roofing-related topics, this type of content will help establish your business as an expert in the industry.

Finally, it’s essential to regularly test new roofing marketing ideas and measure their results. This will allow you to identify which ones work best for your roofing business and how to refine them.